The Denver Newspaper Agency, publisher of The Denver Post launch Virtual AdTaker's Self Service eCommerce solution for Real Estate

10/10/2009

DENVER, CO - The Denver Newspaper Agency, publisher of The Denver Post in Denver, CO has launched Virtual AdTaker's eCommerce application for Real Estate.

In an effort to expand their real estate market, The Denver Post commissioned Virtual AdTaker to provide a self service advertising facility for their real estate agents and private party real estate customers. Through Virtual AdTaker's configurable eCommerce application, The Denver Post can now offer their real estate customers a complete one-stop shop advertising solution. Creating copy, customizing with photographs, logos, and enhancers, proofing the final advertisement, submitting payment and automatically dispersing to the desired end media are all facilitated seamlessly through eCommerce.

Virtual AdTaker's eCommerce ad portal is set within an iframe on the newspaper's web site allowing The Denver Post to realize full branding benefits. The iframe design also allows the newspaper to sell advertisements in the space around the frame, creating an additional revenue stream.

Virtual AdTaker interfaces into Atex Enterprise, The Denver Post's classified system. The entire application is easily managed through Virtual AdTaker's administration and reporting tools.

Virtual AdTaker's In Column application was developed to provide both private party and commercial customers the tools to easily build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

 

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