Press Room

Virtual AdTaker launches ImportantOccasions.com at The Miami Herald

10/06/2006

DENVER, Colo. - Virtual AdTaker is proud to announce the launch of Important Occasions.com at The Miami Herald, a McClatchy newspaper in Miami, FL.

The Miami Herald will begin offering online creation of social announcements for print and web as well as expanded online options to their customers. Offering the Virtual AdTaker solution for social announcements will provide state of the art capabilities for The Miami Herald for both print and web in this ever-emerging category. Encouraging families and individuals to celebrate life events by creating announcements for the newspaper, the newspaper's web site, and the national web site, ImportantOccasions.com, is an important initiative for The Miami Herald and www.miami.com

ImportantOccasions.com provides a unique forum for individuals, couples and families to post their wedding, engagement, anniversary, birthday and other social announcements to a national website, through their local newspaper. Consumers wishing to announce their event can create and pay for their announcement online. They can now also add a photo gallery, view and print their guestbook. Visitors to the site can sign the guestbook, send a gift and view a photo gallery.

ImportantOccasions.com complements a newspaper's offering for publication of social announcements in print and online. Newspapers share in the revenue generated through postings and photo galleries.

Virtual AdTaker is the seasoned reverse publisher for social announcements and is excited to support newspapers further with the addition of the online offering of ImportantOccasions.com

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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