Virtual AdTaker launches ImportantOccassions.com - A national website for social announcements

08/01/2005

DENVER, CO - Virtual AdTaker is proud to announce the launch of ImportantOccassions.com. ImportantOccassions.com complements a newspaper's offering for publication of social announcements in print and online. Virtual AdTaker is the seasoned reverse publisher for social announcements and is excited to support newspapers further with the addition of the online offering of ImportantOccasions.com

ImportantOccasions.com provides a unique forum for individuals, couples and families to post their wedding, engagement, anniversary, birthday and other social announcements to a national website, through their local newspaper. Consumers wishing to announce their event can create and pay for their announcement online. They can now also add a photo gallery, view and print their guestbook. Visitors to the site can sign the guestbook, send a gift and view a photo gallery.

Newspapers can now offer online creation and expanded online options to their social announcement customers. Newspapers share in the revenue generated through postings and photo galleries and can sell local advertising to enhance their social announcement web pages.

"Most newspapers recognize social announcements as a solid revenue line but one that is not at the top of the priority list like real estate, employment or automotive. Very few newspapers offer an extended posting on line (most post for 1 week), only a few archive the announcements for a historical search on their sites, most do not offer additional services as the product line is just too small in quantity to warrant the priority by limited internal resources." Renae Gerkin, GM, Virtual Adtaker.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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