Dallas Morning News Signs 2nd Reverse Publishing Agreement with Virtual AdTaker for Celebrations

06/17/2005

DENVER, CO - The Dallas Morning News, in Dallas, Texas signed an agreement with Virtual AdTaker for reverse publishing using Virtual AdTaker's Celebrations. The two companies already have an agreement in place for Virtual AdTaker's Realty Ad Express. The newspaper plans to launch the Celebrations application in August 2005.

The newspaper will provide web access for placement of wedding, engagement, anniversary, and birth announcements from their web site. Part of the Virtual AdTaker suite of products, Celebrations enables families to easily build their own announcement on-line, preview and proof it complete with photo(s), make changes, and submit them to the newspaper on a 24/7 basis as a newsprint ready PDF. The newspaper will be able to review the notice for compliance with their internal requirements and make necessary changes. The families will be able to pay for their announcement on line.

Virtual AdTaker is the premier software vendor working with Gabriels.net, Builder Homesite, and Classified Ventures to provide newspapers with reverse publishing capabilities to their newspapers.

Virtual AdTaker products were developed as a means of providing private party and commercial customers the tools to efficiently build their own image rich ads online.

Virtual AdTaker offers a suite of advertising products custom-made for the newspaper industry. The company is staffed with experienced personnel who understand the publishing environment, recognize publisher needs and believe in the power of superior customer service.

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